The Digital Consumer
Making Locationless Working Work!
Since the start of this pandemic, remote working took the globe in a storm. Check its perils, advantages & how to make it work for you!
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Mark Ghibril
7 min read
Your best Digital Hero is a Zero
With the big disruption & speed of change in the digital world, Zero Based Concepts (ZBC) can help organisations to thrive!
Mark Ghibril
3 min read
The New Genre of Music Creation - Agile teams & leaders
Recently, I had an offsite workshop with my team to revisit our activities, define the next priorities and improve team work and...
Mark Ghibril
13 min read
Books for Hooks
“Days are long but years pass by!” I love this saying because I experience it regularly, at work, at home, and now with this blog. 2...
Mark Ghibril
6 min read
Parenting in the Digital Age - It’s TIME for ACTION
In a previous post, I mentioned that there are 3 kinds of problems a Digital Consumer experiences: Simple: like baking a cake from a...
Mark Ghibril
9 min read
Harnessing the 6 Dimensions of Culture for the Digital World
So its been a while since my last blog and this is due to the fact that I have taken a new role, in a new company, and in a new country....
Mark Ghibril
8 min read
Cyber security - Your Ultimate Goalkeeper
In today's digital world, digitalisation is entrenched completely in our personal and professional lives and we are of course benefiting...
Mark Ghibril
10 min read
Are You Taking Your Digital Consumers on the Journey of Their Lives?
Have you ever been in a public place, an airport, a tube, or even a restaurant and you started smiling while looking at your phone and...
Mark Ghibril
5 min read
Virtual Cyborg Assistants - A Virtual Assistant Machine with a Pulse
"Virtual assistant is a great job to help you with your family and your friend and you will have the best possible time to get to the...
Mark Ghibril
6 min read
Cracking Digital Leadership by LMAO!
"Don't even try to manage Millennials!" An intriguing statement I read in one of the "Millennial" studies and is echoed is similar manner...
Mark Ghibril
5 min read
What sup You Twit Face are you Linked and ready to Snap? - The Social Media Conundrum
The speed of change in Social platforms is immense and I don't think I am alone in the world who is finding it challenging to know "
Mark Ghibril
5 min read
Content Structure: The Story for your Information Story
In the digital world, more than 95% of interactions between digital consumers and digital enterprises are "humanless" i.e. Automated with...
Mark Ghibril
4 min read
Net Neutrality - The Highway of the digital world
Recently I have driven from England to Denmark and amazingly crossed 6 countries on the way: England, France, Belgium, Netherlands,...
Mark Ghibril
4 min read
The Uncommon Use of Common Wearables
As a James Bond movie enthusiast, I was always waiting for the part of the movie when James Bond is presented with his new "toys",...
Mark Ghibril
4 min read
How to capture, measure and convert Digital Engagement?
If you are a frequent flyer like myself (not that it is a great thing), you would have definitely seen and probably used at the airport...
Mark Ghibril
3 min read
Blockchain - Breaking any chains and blocks assumed in today's economy
Money - An interesting concept which no one can't live without. It has been with us for thousands of years in various forms, mainly as an...
Mark Ghibril
4 min read
What does the future look like for the Digital Consumer?
"I kept dreaming of a world, I thought I'd never see. And then one day...I got in"! This quote is one of the best quotes I've heard. This...
Mark Ghibril
4 min read
Are you prepared for the unexpected?
"We will never be able to solve the problems of tomorrow with thinking of today" - Albert Einstein In one of Steve Jobs key notes, he...
Mark Ghibril
5 min read
Be Aware of your "Focus Thinking Deficit"!
I have been following the developments and updates from the CES this year (unfortunately I couldn't go) and as you might have heard,...
Mark Ghibril
5 min read
Did you know Bimodal IT might make your IT Organisation Bi-Polar?
In the digital age, where companies are driving towards digital excellence and moving towards a consumer-oriented enterprises by evolving...
Mark Ghibril
5 min read
Do you have the Key Digital Features for your Sharing Economy Platform?
Reflecting back on December 2019 where I and my friends were buying things from EBay, checking Airbnb for places to rent, using Uber to...
Mark Ghibril
5 min read
6 Levers to manage Change in the Digital Age
"People exist without Companies, but companies can't exist without People!" (Or at least not yet) In the era of digitalisation, digital...
Mark Ghibril
4 min read
3 Steps to Implement Gamification for Your Digital Consumer
Couple of Months ago, I asked my wife's nephew (who is 8 years old) what he would like to be when he grows up. The answer was: "A YouTube...
Mark Ghibril
4 min read
The Complete Guide to Digital Workplace Implementation
"Being a customer is a pleasure, being an employee is a fight!" The above quote is a simple and complete description of what I hear from...
Mark Ghibril
3 min read
Is the role of the CIO obsolete in the digital world?
Chief Information Officer (CIO) has been coined in 1981 when information was purely used in computer systems and seen as a requirement to...
Mark Ghibril
3 min read
4 Characteristics of Talent in the Digital World
According to the World Economic Forum (WEF), we are at the beginning of a Fourth Industrial Revolution. This will not only bring...
Mark Ghibril
3 min read
Do you have the Ultimate Digital Consumer Support Ecosystem?
Do you remember the time when you are at work and using a word processing application and wanted to get a neat feature that you saw your col
Mark Ghibril
3 min read
Do you have the Ability for Digital Agility?
Everyone is talking about Agile Enterprises and how enterprises should be lean and respond quickly to market forces, consumer demands and...
Mark Ghibril
3 min read
4 Considerations for your Digital Marketing Inception
Last weekend I had the chance to watch the movie “Inception” again. For those who did not watch it, it is a movie about agents that have...
Mark Ghibril
2 min read
What's on the mind of the Digital Strategist?
I have been asked many times if strategy development, implementation and monitoring change in the digital world. And no one put it better...
Mark Ghibril
3 min read
6 Steps to build your Digital Engine: Big Data Analytics
I have read that the 2 most common reasons for failure are decisions made on Ignorance (or partial knowledge) & ineptitude! And that's...
Mark Ghibril
3 min read
Are you paying attention to Subjectivity in your Digital Journey?
As part of strategy development activity we ran, we wanted to perform impact analysis for the strategy on the different digital consumer...
Mark Ghibril
3 min read
8 basic principles for Digital Excellence
According to Tom Peters and Robert Waterman, 2 management consultants from McKinsey who have been identified as Management Gurus in the 20th
Mark Ghibril
3 min read
Who is Your Digital Consumer?
The biggest challenge in the digital world is the perception that consumer engagement has taken place! A lot of companies make the...
Mark Ghibril
2 min read
The Birth of the Digital Consumer
In today's digital age, the age of internet of things and the age of the virtual communications, interactions and reality, we spend equal...
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