The Uncommon Use of Common Wearables
As a James Bond movie enthusiast, I was always waiting for the part of the movie when James Bond is presented with his new "toys",...
How to capture, measure and convert Digital Engagement?
If you are a frequent flyer like myself (not that it is a great thing), you would have definitely seen and probably used at the airport...
3 Steps to Implement Gamification for Your Digital Consumer
Couple of Months ago, I asked my wife's nephew (who is 8 years old) what he would like to be when he grows up. The answer was: "A YouTube...
4 Considerations for your Digital Marketing Inception
Last weekend I had the chance to watch the movie “Inception” again. For those who did not watch it, it is a movie about agents that have...
6 Steps to build your Digital Engine: Big Data Analytics
I have read that the 2 most common reasons for failure are decisions made on Ignorance (or partial knowledge) & ineptitude! And that's...