Are You Taking Your Digital Consumers on the Journey of Their Lives?
Have you ever been in a public place, an airport, a tube, or even a restaurant and you started smiling while looking at your phone and...
What sup You Twit Face are you Linked and ready to Snap? - The Social Media Conundrum
The speed of change in Social platforms is immense and I don't think I am alone in the world who is finding it challenging to know "
How to capture, measure and convert Digital Engagement?
If you are a frequent flyer like myself (not that it is a great thing), you would have definitely seen and probably used at the airport...
4 Considerations for your Digital Marketing Inception
Last weekend I had the chance to watch the movie “Inception” again. For those who did not watch it, it is a movie about agents that have...
Are you paying attention to Subjectivity in your Digital Journey?
As part of strategy development activity we ran, we wanted to perform impact analysis for the strategy on the different digital consumer...
Who is Your Digital Consumer?
The biggest challenge in the digital world is the perception that consumer engagement has taken place! A lot of companies make the...