Are You Taking Your Digital Consumers on the Journey of Their Lives?
Have you ever been in a public place, an airport, a tube, or even a restaurant and you started smiling while looking at your phone and...
4 Characteristics of Talent in the Digital World
According to the World Economic Forum (WEF), we are at the beginning of a Fourth Industrial Revolution. This will not only bring...
Are you paying attention to Subjectivity in your Digital Journey?
As part of strategy development activity we ran, we wanted to perform impact analysis for the strategy on the different digital consumer...
Who is Your Digital Consumer?
The biggest challenge in the digital world is the perception that consumer engagement has taken place! A lot of companies make the...